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Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.

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From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.

The State of Sales Onboarding & Training Research Report

The following report summarizes the results of this year’s survey and shares practical insights from over 400 sales teams that will help you get reps selling faster and retain them for longer.

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Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

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In a July 2014 study sponsored by Showpad, Demand Metric explored the impact of "bad" sales interactions, or poor performing sales conversations, to understand how they affect sales opportunities and overall revenue.

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Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives. 

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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.

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In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

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In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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The Future of Events 2021

Remo and Demand Metric recently partnered to explore how the events landscape has shifted during the COVID-19 global pandemic and what impact the return of in-person events will have on businesses. The following report summarizes the results of this year’s survey and shares insights from over 400 study participants.

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Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.

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From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

The State of Video Research Report

This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.

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Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

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In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

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From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

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From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

The State of Virtual Selling

Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants.

State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

State of Product and GTM Strategy

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.

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In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

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