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This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.
This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
Use this tool to analyze customer experience management (CEM) maturity in your organization.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.