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Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent).
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.