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60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.
This video infographic provides statistics and best practices for sales content.
This video infographic provides statistics and best practices for sales enablement.