New DM University Training Course Ideas - Input Needed!

Jesse Hopps's picture
Jesse Hopps
Jesse Hopps wrote:

We are planning to develop a number of new training courses in the coming months.  Following is a list of ideas we have come up with so far.  Please let us know if there are any other topics you would like to see on the list and which topics are of the highest priority to your organization.  Also, if you are an expert in any of these topics, please consider joining our Senior Analyst Network and contributing your thought-leadership to the community by collaborating with us to develop a training course.

New DM University Training Course Ideas:

  • Budgeting for Marketers
  • Project Prioritization
  • Processes Documentation
  • Aligning Marketing & Sales
  • Online Advertising
  • Mobile Marketing
  • Video Marketing
  • SEO - Post Penguin 2.0
  • Market Requirements
  • Market Research Methodology
  • Product Development Process
  • Market Analysis
  • Industry Analysis
  • Pricing Strategy
  • Customer Satisfaction
  • Customer-Centricity with Cusotmer Profiles
  • Buyer Personas
  • Customer Loyalty Programs
  • Customer Support 2.0
  • Customer Referral Programs
  • Customer Metrics
  • Advertisement Effectiveness
  • Sponsorship
  • Tradeshow Best Practices
  • Virtual Events
  • Inside Sales Productivity
  • Landing Page Design & Testing
  • Marketing Automation
  • Digital Asset Management
  • Sales Enablement
  • Sales Playbooks
  • Sales Training
  • Partnership Marketing
  • Training Program for Marketing
  • Knowledge Management & Sharing Best Practices
  • Skills Inventories
  • Agency Selection & Management
  • Creative Strategy
  • Creative Briefs
  • Perfomance Reviews
  • Marketing Career Planning
  • CMS Systems
  • Campaign Planning
  • Marketing Resource Management
  • Project Management
  • Digital Asset Management


To check out one of our training courses, click on the Resource Reference link to our Product Marketing course below.

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+4 votes
Resource Reference 

This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.

6 Responses

Tommy Mejia's picture
Tommy Mejia
Tommy Mejia wrote:

What about translating the courses into Spanish?

Sagren Pather's picture
Sagren Pather
Sagren Pather wrote:

I would like to see more on Data Analytics. What are the metrics to be used across Web, Mobile, Mobile App. 


Royce Roy's picture
Royce Roy
Royce Roy wrote:

Sponsorship selection methodology - As marketers we get lot of request for sponsorships for events, conferences and seminars. How to select a right event to sponsor or associate.

Phi Schmidt's picture
Phi Schmidt
Phi Schmidt wrote:

Thanks for the great idea Royce! I have added it officially to the Research Agenda. In the future, if you have any other ideas, please feel free to add them directly to the Research Agenda by using the plus sign (+) box in the top right corner of the ideas grid (click that link to go directly to that ideas grid page). Thanks again!

Adrian Hargreaves's picture
Adrian Hargreaves
Adrian Hargreaves wrote:

Export & International Marketing

Suzanne Macaitis's picture
Suzanne Macaitis
Suzanne Macaitis wrote:

Developing a Global Marketing Training Program/University (literally from A to Z including benchmarking best and next practices, individualskills assessment,  segmentation (new hires to accomplished leaders roles), onboarding, content/identification of partners) to succession planning