Demand Metric's Senior Analyst Network



Get Unbiased Advice from Expert Practitioners in the Marketing Industry

For Demand Metric's advisory members, the Senior Analyst Network is a consortium of respected industry experts, each with deep experience in a specific marketing discipline or strategy.  Among the best in their respective areas of expertise, Demand Metric partners with these Senior Analysts so you can take advantage of what they know.  

Get assurance that you’re executing the right marketing plan and tactics.  Demand Metric members have the ability to make analyst inquiries as a benefit of their membership. Through an inquiry, our Senior Analysts can advise you about marketing strategy and tactics, managing the marketing function or using the tools and templates in the Demand Metric library.  

Here’s what you get when you access the Senior Analyst Network:

  • Time: less of it spent trying to figure out the optimal solution or strategy.

  • Money: saved pursuing more expensive and less capable outside expertise.

  • Assurance: that you’re getting advice that will lead to optimal decision-making.

Do you ever need validation of your marketing plans, insights on how to improve them, or education in an area with which you’re not familiar?  The Demand Metric analyst inquiry benefit gives you unlimited access to an advisor that is objective and experienced. We won’t tell you what you want to hear, but what you need to hear.

Senior Analysts can provide advice, and when appropriate, services to support your efforts.  To identify the right Senior Analyst for your needs and schedule a consult, please contact us.

Do you have the skills, experience and desire to help marketing professionals craft effective strategy, implement solutions and overcome market challenges?  Become a Demand Metric Senior Analyst.  


Apply to Join the Network





   Demand Metric's Senior Analyst Network - An All-Star Roster of Industry Experts

  Craig Nelson  
Craig Nelson, Principal at Sales Enablement Group

Craig has 25 years of experience in the software industry and has been instrumental in the growth of several startup companies that became successful public software companies. Craig and his team have overseen over 150 corporate sales enablement deployments.

  Phi Schmidt  
Phi Schmidt, Founder at The Project Shaman

Phi R. Schmidt has an award-winning background in music, sound and visual effects, and draws upon his experience working on feature films such as '300', and commercial clients like 'Ford' and 'Toyota'.

 Phi is an expert in video production and online marketing. 

  Nilda Thomas  
Nilda Thomas, CEO NGT Marketing Group     

20 years experience in marketing working at Deloitte, Microsoft, EDS and AT&T. Nilda has a MBA/eBusiness is an expert in eCommerce, Mobile Marketing, Solution Sales, Business Intelligence, Lead Generation, Virtual Events, Analytics, CRM, and Strategic Marketing.

  Rosie Siemer  
Rosie Siemer, Principal at Fiveseed

Expertise in digital and mobile marketing including online advertising, social media, SMS text campaigns, website design, and mobile apps.  Rosie also has extensive experience with non-profit and government marketing.

Michael Straathof, Founder at Borgers & Straathof

Michael has consulted with organizations in Europe such as KLM, KPN and Kia on eCRM, email marketing and other online marketing practices.  He is a recognized leader in the field of digital marketing and lifecycle marketing.

Dawn Rowlands, CEO Dentsu Aegis Network

Dawn Rowlands, CEO Dentsu Aegis Network Sub-Saharan Africa has unsurpassed experience and expertise in the marketing, advertising and media industries. Dawn was named Business Woman of the Year 2012, Maverick of the Year and won a global STEVIE award.

  Jessica Ann  
Jessica Ann, Founder at Jessica Ann Media

Jessica worked with SiriusXM to establish a presence on iTunes and was an Assistant Producer at MSNBC.  With her background in new media, Jessica is an expert in creative storytelling, production, editorial content development, media partnerships and social media.

Ron Kunitzky, President at Geyser Marketing Group

Ron founded Geyser Marketing Group to help organizations optimize their partnership and channel programs.  Author of Partnership Marketing (Wiley), and advisor to organizations such as Google, Walmart, Dell, MBNA, 1-800-GOT-JUNK, NASDAQ and Ubisoft.

  Tom Carpenter  
Tom Carpenter Ph.D, Zoom Insights

Ph.D. in social/consumer psychology and statistics from Baylor University. Expertise in data analytics, survey design, and the creative measurement of intangibles. Proficient in a wide variety of statistical techniques, such as forecasting and financial modeling and advanced multivariate modeling. 

Robert Lang, PhD, Founder at Die Wachstumsberater
Robert has 20 years of experience in sales and marketing effectiveness consulting. An expert in strategic business development, process design, CRM, branding and change management, Robert has helped companies like Yves Rocher and Adidas Eyewear.  Robert is based in Austria.


Examples of Senior Analyst Network Inquiries

  • Product Positioning: get help crafting or refining your positioning statement.

  • Sales Process: have us review your sales process to identify areas for optimization.

  • Vendor Intelligence: get the inside scoop on vendors in the marketing technology space.

  • Social Media: work with us to develop a social media strategy that gets results.

  • Presentations: have a Senior Analyst review a presentation to polish and improve it.

  • Career Advancement: coaching on how to position yourself for a promotion.

  • Value Proposition: help defining/review value propositions for products & services.

  • Digital Marketing: advice on executing an integrated digital marketing strategy.

  • Content Marketing: learn how to become a content-producing, lead generating machine.

  • Support & Buy-In: talk with experienced executives about how to gain buy-in.

  • Differentiation: determine the best way to differentiate your products from competitors.

  • Market Penetration: develop a strategy for sizing and penetrating a new market.

  • Communications: work with experts to improve communications strategy & quality.

  • Technology: learn about new marketing technologies being used by your peers.

  • Measurement: demonstrate value of marketing and develop metrics programs.



How to Access the Senior Analyst Network

  • If you haven't already, upgrade to our Coaching membership to gain access to inquiries within our Senior Analyst Network.

  • Early in your membership period, work with your Research Analyst to schedule a needs assessment call with a Senior Analyst.  This call provides the analyst team with background on your situation, goals and needs so we can develop a Value Roadmap for the year.

  • Whenever you wish, contact your Research Analyst to schedule an inquiry.  

  • At least 24 hours in advance of your scheduled inquiry, provide your Research Analyst with whatever background is necessary to help make your inquiry dialogue productive.  Send any information, attachments, links or other information that will help us prepare for your call.

  • Following each inquiry, we will summarize the inquiry discussion, recommendations, responsibilities or action items with an email.
While your Research Analyst may periodically reach out to you with new resources or information we perceive as relevant, it is your responsibility to initiate inquiries as you need them.  Take full advantage of this benefit – members often renew their memberships on the basis of a single Senior Analyst interaction!  Get the full value of your Coaching membership by regularly scheduling Senior Analyst inquiries.



Read this Case Study of a Member Leveraging our Senior Analyst Network