How Effective Are Your Marketing Research Efforts?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

Marketing research should ideally lead any important decision an organization makes, whether it's entering a market, launching a product or discovering customer needs. Most organizations are doing marketing research at some level. How effective are their efforts? 

Demand Metric recently partnered with SurveyGizmo to complete the Marketing Research Landscape Benchmark study. Join us for a free eWorkshop where we'll share the results of this study. Find out how your marketing research efforts compare, and ideas for improving your marketing research process. 

CLICK HERE to listen to the live webinar recording and download the slides!

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Resource Reference 

This tool will help you evaluate your organization's market research maturity level.

1 Responses

Clare Price's picture
Expert
Clare Price
Expert
Clare Price wrote:

Understanding your market and your customers is critical to marketing success but it is a balancing act between taking the time to do the research and getting out into the market. This study highlights ways successful organizations have handled this balancing act.