Custom Research for SaaS & Service Providers

Own the conversation, fill the pipeline and enable Sales to close more deals

Explore the Latest Insights™

Amplify Your Impact

Drive pipeline, demand, and authority.

The State of Visual Content Marketing - 2025 Edition

The State of Visual Content Marketing - 2025 Edition metrics

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Why Invest in Research?

"Primary research is critical for us to validate the industry, prove trends we're seeing, and educate the market."

Our Experience

16

Years in the Industry

100+

Research Projects

10M+

Prospects Reached.

4,000+

Assets Created.

INSIGHTS™
Research
Framework

From Questions to Full-Funnel Impact

Identify Your Message

Clarify your market position and pinpoint the value proposition the study must prove (or disprove), ensuring questions support commercial objectives.

Narrow

Survey

Interpret

Generate

Harness

Target

Scale

Outcomes GTM SaaS Leaders Depend On

Publishing research helps you:

Own Your Narrative

Publish proprietary data that no rival can replicate—claim keynote stages and tier-one press.

Accelerate Pipeline

Insight‑backed campaigns launch in weeks, not quarters, and shorten deal cycles.

Enable Sales & RevOps

Objection-crushing stats, charts, and battle cards increase win rates and protect margins.

Validate AI Bets

Statistically sound, human‑vetted insight turns AI pattern-spotting into board-ready proof.

Packages to Match Your Ambition

Flexible options to meet you where you are,
and take you where you want to go.

Pilot Program Partnership

Best for first-time buyers

 Includes:

Research Blueprint

Audience Definition & Panel Management

Survey Design & Hosting

Data Analysis & Narrative Development

Insights™ Branded Report

Full Dataset

Survey Scope

20 Qs / 150 completes

Support Window
90 Days

Book a Call

Growth Partnership

Best for scaling GTM teams

Includes Pilot, plus:

Co-Branded Research Report

Initial Promotion Kit (Social + PR)

GTM Alignment Roadmap

4 Dedicated Email Promotions

PR Support

Sales Battle Cards & Messaging Matrix

Survey Scope

35 Qs / 300 completes

Support Window
6 Months

Book a Call

Market-Maker Partnership

Best for category leaders
‍
Includes Growth, plus:

Category Ownership & Thought Leadership

6-Month Data Refresh

Expanded Launch Kit

Quarterly Campaigns + Executive Webinars

Advanced Sales Enablement Arsenal

Voice-of-Customer (VoC) Interviews

Survey Scope

60 Qs / 600 completes

Support Window
12 Months

Book a Call

*Multi‑study retainers unlock volume pricing and always‑on promotion.

90‑Days to Impact

Kickoff → Fieldwork → Production → Launch — all inside 90 days.

Talk to Us

No slide decks. No pressure.

Book an Analyst Huddle

The Challenge: Why Even Great Brands Slip into Silence

B2B buyers now scroll past more content in an hour than they once saw in a day. The algorithm prioritizes novelty over substance, and a flood of AI-generated copy has diluted vendor voices into gray noise.

Signal‑to‑noise collapse

Trust deficit

Sales‑enablement gap

Education premium

Lead‑magnet reality

Viral amplification

Cut the noise and replace it with analyst‑validated proof that buyers trust.
¹ Foundry (IDG) Tech Buyer Behaviour Report, 2024
² Edelman–LinkedIn B2B Thought Leadership Impact Report, 2025

Where AI Stops, INSIGHTS™ Starts

Capability

Generic Gen‑AI Output

INSIGHTS™ by Demand Metric

Pattern recognition

Human hypothesis validation

Peer‑reviewed methodology

Third-party‑validated data buyers trust

AI summarizes what happened yesterday.

‍INSIGHTS™ by Demand Metric explains why it matters and how you win tomorrow, pairing machine efficiency with analyst-led rigour, narrative crafting, and GTM alignment.

It’s not just research

It’s a revenue engine.

Each step is engineered to:
‍

Nail positioning with data no one else has

Launch full-funnel campaigns in weeks, not quarters

Equip sales with analyst-backed proof buyers trust

Create content that drives press, pipeline, and performance

Ready to Own the Conversation?

Book a 15-Minute Fit Call. No slide decks. No pressure. Just clarity on feasibility and fit.

Book a Call

Let's Talk!

Book an Analyst Huddle

Trusted by

Custom Research for SaaS & Service Providers

Own the conversation, fill the pipeline and enable Sales to close more deals

Amplify Your Impact

Why Invest in Research?

Who We Serve

Our Experience

16

100+

10M+

4,000+

INSIGHTS™ Research Framework

Identify Your Message

Narrow

Narrow the Audience

Survey

Survey the Market

Interpret

Interpret the Data

Generate

Generate the Narrative

Harness

Harness Sales Enablement

Target

Target Engagement

Scale

Scale the Impact

Outcomes GTM SaaS Leaders Depend On

Own Your Narrative

Accelerate Pipeline

Enable Sales & RevOps

Validate AI Bets

Packages to Match Your Ambition

Pilot Program Partnership

Growth Partnership

Market-Maker Partnership

90‑Days to Impact

Talk to Us

The Challenge: Why Even Great Brands Slip into Silence

Signal‑to‑noise collapse

Trust deficit

Sales‑enablement gap

Education premium

Lead‑magnet reality

Viral amplification

Where AI Stops, INSIGHTS™ Starts

It’s not just research

Ready to Own the Conversation?

Let's Talk!

Industries

Locations

INSIGHTS™
Research
Framework

The Challenge: Why Even Great Brands Slip into Silence