PERFORMANCE MARKETING REPORT - OCT 2013
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- Infographic: Big Data and Marketing -This infographic provides statistics and best practices for content marketing.
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Now Available On-Demand:
eWorkshop: Top 5 Barriers to World-Class Digital Marketing
Digital marketing is changing faster and faster and cataclysmic changes loom on the near horizon. If your marketing department can’t adapt quickly to the changes from cross-channel marketing, personalization, marketing automation, and new analytics then your customers will find you obsolete and irrelevant. It really puts marketing in the position of adapt or die.
Interviews with almost 100 top-level digital marketers reveal five common barriers to building world-class digital marketing. But, for every one of these barriers there are proven ways to get over, under, around or through them.
In this session you will learn:
- How your digital marketing capability compares to other digital marketing organizations
- What you need to do to move up each of the seven stages of digital marketing maturity
- The secrets that have helped others break through the top five barriers that have caused pain, organizational turmoil, and lost customers
Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
CLICK HERE TO MAKE A DONATION!(link is external)
Analyst Insight
Sales Enablement: What it Does
Demand Metric recently completed a benchmarking study on Sales Enablement, which yielded some insights and best practices for Sales Enablement. In this post, I want to share what the study revealed about what this function does.
A survey was used to collect data for the study, and the full report is available here. One half of survey participants indicated they had Sales Enablement as a function in their organizations. Regardless of whether a participant’s organization had the function, we wanted to know how they defined it in terms of what it does. So, we asked: “Which statement best characterizes your understanding of Sales Enablement?” Participants were presented with an array of response choices, and were allowed to select any that applied. Here are the results:
These results are interesting and make it pretty clear that the definition of Sales Enablement is fairly broad. A more practical view, however, would come from understanding how organizations define this function where Sales Enablement is working well. About one-third of survey participants reported their function as contributing significantly. By contrast, 18% of participants reported their function making no discernible contribution or only a slight one. Using these two groups as opposite ends of the Sales Enablement effectiveness spectrum, we looked for differences in how they define the function, and there were significant differences.