Marketing Skills Matrix

Resource Overview

A matrix designed to help you increase the skill set of your marketing team.


Related Resources

Your Problem

You need to develop the skill sets for your staff in the marketing department. It is required that you evaluate and identify the various skills your marketing team needs and the best way to enhance these during training sessions. It is important that you identify the characteristics of your employees’ capabilities, and that you map out the skills you have within your department.

Our Solution

We created a Microsoft Word Marketing Skills Matrix template to help you increase the skill sets of your marketing team. With this tool, you will be able to create a visual overview of the tactical and strategic skills your employees have.

When this this marketing skills matrix is implemented, you will be able to better increase the skill set of your marketing team. This template also allows you to differentiate between tactical and strategic skills, organizing skills in low, medium, and high levels. You will also be able to map all of the skills available in your department, which can save up to two hours of formatting. For more information, read our Executive Summary: Develop Your Team's Strategic Skill-Set.

Key Benefits

  • differentiates strategic and tactical skills
  • organizes skills by low, med, and high
  • allows you to map skills in your department
  • save 2 hours on formatting
  • provides framework for identifying skill gaps


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Advanced)