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This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.
Use this tool to evaluate your organization’s content marketing program maturity.
Use this template to create buyer personas for the key buyers that you intend to target.
A template to document "buying stages" for each of your buyer personas.
Use this to define, track and report on your key content marketing program metrics and KPIs.
Use this template to keep track of your competitors content marketing efforts.
Use this template to gather information on the keywords that you are targeting.
A checklist template to ensure that you are consistently publishing high-quality content.
A white paper template to educate readers and help prospective customers make decisions.
Use this template to set and track your content marketing budget.
Use this template to create a visual representation of your content marketing plan.
A guide to help you prepare for measuring marketing performance in your department.
A guide to help you learn how to generate leads by providing on-demand webcasts.
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
A guide to help you standardize and formalize the sales support function within your organization.
A guide to help you create a solid corporate website policy to efficiently govern your website.
A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.
A guide to help you evaluate if a hosted CRM is right for your mid-sized business.
A guide to help you evaluate candidates in order to choose the right person for an open position.
A guide to help you estimate the costs associated with website design.
A guide to help you increase profitability by documenting all of your sales call opportunities.
A guide to help you educate and develop your staff in order to improve their skill set.
A guide to help you develop leaders internally through succession planning.
A guide to help you develop a marketing analytics process within your company.