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In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. .

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

A framework to help you organize your Demand Generation efforts.

Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

In a November 2014 study sponsored by RewardStream, Demand Metric conducted a survey to find about the current state of referral marketing. The study’s goal was to understand the interest in and success with referral marketing, gaining insights from which to derive best practices.

Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.

Use this Buying Process Playbook as a roadmap for defining a process that aligns content to buyer needs and stages in their buying process, automates lead nurturing & scoring, and optimizes sales & marketing alignment.

Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this digital marketing playbook to define the activities required to successfully create, plan and execute a digital marketing program.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

Use this website redesign playbook to define the activities required to successfully create, plan and execute a website redesign.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

Use this customer engagement playbook to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this modern content marketing playbook to define the activities required to successfully create, plan and execute a content marketing plan.

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

In a September 2014 study sponsored by DNN, Demand Metric conducted a survey to identify the current state of adoption, goals, benefits, maturity, size and revenue influence of branded, online communities.

Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.

Follow this simple, step-by-step, methodology to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

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