Value of Using Big Data

Executive Summary

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. There is no specific limit on data size to qualify as “big” and it can depend on the organization managing the data set’s capabilities.

Read this brief 7-page guide to understand the following:

  1. What is Big Data
  2. How to manage the overwhelming amounts of data using the 3 V’s
  3. How marketers can benefit from Big Data
  4. Challenges that marketers may face
  5. Action plan for getting started with Big Data


Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at to make a content request.