Updated World Class Marketing Assessment

Jesse Hopps's picture
Jesse Hopps
Jesse Hopps wrote:

We have just updated our World Class Marketing Assessment to include more resources and training to help you improve your effectiveness.  This assessment is a 67-point diagnostic on 8 key areas of marketing, including:

  1. Strategy & Measurement
  2. Strategic Communications
  3. Product Management
  4. Customer-Centricity
  5. Lead Generation
  6. Sales Enablement & Support
  7. Staffing & Management
  8. Systems & Technology


If you haven't already downloaded this FREE tool, be sure to check it out.  We are planning to conduct a benchmarking survey with the same questions that are in this assessment in the fall, so you will be able to benchmark your results with those of your peers.

Have feedback or ideas for this tool?  Let us know in the comments section below.

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A self-assessment tool to see if your organization has a 'world-class' marketing department.