Sales Enablement Benchmark Report

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends. 

This research study revealed that there are a variety of views and reported effectiveness of Sales Enablement. Despite the confusion around this topic, a clear picture emerges from the study of what this function looks like where it is working well. This picture provides a source of best practices to help any organization leverage Sales Enablement to facilitate achieving revenue goals.

Demand Metric collected responses from over 380 participants on sales enablement best practices. The study is complete and the benchmark report is now available:

Vote up!
0 votes