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Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.