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In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Use this to keep track of key information about the ads that you will be running.
A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.