How Does Hummingbird Impact your Content Strategy?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

Instead of ranking for keywords, your goal is to build authority around a page and a site, and drive traffic to it so that Google can deliver curated, validated, and verified pages.

It’s about building brand authority, but how do you do that?

  • Create high-quality, useful content to deliver meaningful value to your audience, which you can measure by how much time a visitor spends on your pages and site and what they share across the social web.
  • Create a high-quality website that provides top-notch online experience in terms of design, speed, and navigation.
  • Create thoughtful, original content that attracts people, holds their attention and encourages them to share.
  • Engage with your audience through comments, guest posting, and social web interaction.
  • Establish and protect a credible identity that proves you as an authority.
  • Connect all of your online content through authorship markup.
  • Set and guide the online conversation with challenging, consistent content.

Bottom line:

  • Get to know your ideal customer inside and out, and than create & deliver the content that they are desperately seeking.
  • That being said, it has to be the best content if you want it to draw attention and traffic and spread across the web — and ultimately rank.
  • Google doesn’t create content; they organize it. Content that is presented in the best way will win.

Click here to read the full article.

Have you changed your SEO strategy since the launch of Hummingbird? What changes have you made?

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