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Organizational Structure Toolkit

Organizational Structure Toolkit

This toolkit is designed to help your organization build an effective marketing organizational structure that is focused on growth:

The State of Video Marketing 2017 Benchmark Report

The State of Video Marketing 2017 Benchmark Report

In the past decade, the cost and skills needed to produce video has gone down, while the quality and convenience has improved.

Sales Content ROI Benchmark Study

Sales Content ROI Benchmark Study

Marketing creates content, which the sales team uses to varying degrees.  Too often there's little visibility into how well this content works.

New DM University Training Course Ideas - Input Needed!

New DM University Training Course Ideas - Input Needed!

We are planning to develop a number of new training courses in the coming months.  Following is a list of ideas we have come up with so far.

Video Marketing Methodology & Toolkit

Video Marketing Methodology & Toolkit

We are currently in the process of creating a new methodology!

Marketing Strategy Training Course

Marketing Strategy Training Course

A new online training course, developed by our Chief Analyst, Jerry Rackley, on Marketing Strategy is under development.

The Essential Shopper Marketing Guide

The Essential Shopper Marketing Guide

As an additional resource to our Shopper Marketing Methodology and Toolkit, we have produced a best practices guide that will take you and your tea

Export & International Marketing

Export & International Marketing

We've been asked to build materials for export and international marketing.

Chatbots & Intelligent Agents Research

Chatbots & Intelligent Agents Research

The objective of the chatbot/intelligent agent research is to provide members with the insights and activation tools/templates needed to reach cons

Shopper Marketing Video Course

Shopper Marketing Video Course

Shopper Marketing is all about leveraging consumer insights and behaviour, to dynamically promote and increase awareness of products and services t

Marketing Technology Research Study

Marketing Technology Research Study

Update

This research study is now in the field.

Consumer Neuroscience Research Study

Consumer Neuroscience Research Study

Marketing has always been neuroscience, but marketing professionals are just now formalizing the practices of neuroscience - creating emotions, mem

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