Account Based Marketing (ABM) Methodology, Toolkit, and Video Training Course

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Phi Schmidt
Phi Schmidt wrote:

For those that are using it, ABM is more than just a marketing strategy du-jour; it has become the tour-de-force of their marketing plan. ABM has moved swiftly up the adoption curve in large part because B2B marketers realize its benefits very quickly.  Based on our recent research, we have had requests to build a full ABM Toolkit with Video Course to help our members quickly leverage ABM best practices.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.