Email Marketing: Dead or Alive? [Infographic]

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

The phrase “email is dead” is one of those cliché sayings that just won’t die. Even though companies have access to social media, direct mail, and TV opportunities for getting their message across, email marketing is still the quickest and most direct way to reach the customer.

So the reports of emails’ death seem greatly exaggerated:

- 94% of Americans 12 years or older who are active online say they use email regularly

- 58% of adults check email first thing in the am. And email has even been deemed the favorite mode of communication reported by millennials.

Clearly email isn’t dead. It’s evolving. And the strategies that marketers use are changing with it.

Check out the infographic below to learn more about how email is evolving. 

Infographic

 

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1 Responses

A. David Boomstein's picture
Contributor
A. David Boomstein
Contributor
A. David Boomstein wrote:

Email marketing may not be the mos effective, but it is not dead. I came across a recent study athat asked about the relative importance of various communications tools, in this instance for nonprofits. Email Marketing: Very important + somewhat important: 84%. Very imp - 56%, Somewhat - 28% and Least important - 3%.