Do you have a personal brand?

I read an interesting article recently by Phyllis Shabad, member of Demand Metric's Senior Analyst Network and Chief Branding Officer at Executive Brand Coach that talks about the concept of “the personal brand.”

Most people who work in the marketing departments of large companies spend the majority of their day focusing on the company’s brand—which is important—but too many forget to apply all the core concepts of branding to themselves.

To showcase your expertise and reach influencers, why not use a more strategic approach and, instead of the default standard chronological résumé, use a personal brand portfolio?

If you’re trying to advance your career, check out Phyllis’s article where she presents two case studies that validate the benefits of growing your own personal brand.

Do you have a personal brand? If so, how do you maintain it?