Voice of the Customer Vendors Matrix

Resource Overview

Use this matrix to obtain information about key vendors that can help you build your Voice of the Customer (VoC) and Customer Engagement program.


Related Resources

Your Problem

You are looking to learn more about potential solutions for a Voice of the Customer (VoC) platform. You are responsible for collecting information on key VoC vendors in order to report them to your team to make a knowledgeable vendor selection decision.

Our Solution

Our Voice of the Customer Vendor Matrix provides you with information about vendors that offer VoC platforms. We created this Microsoft Excel based matrix to give a quick overview of the key players in the Voice of the Customer space.

In this template, we have included information on key VoC vendors with sections detailing target industries, business model, offerings, customers and website for each vendor. This template is easily customized as we have included space for you to outline other VoC solutions you may come across in your research.

Key Benefits

  • provides descriptions of key solutions
  • saves time on research
  • includes detailed information for each vendor
  • can be filtered to view vendors that fit your criterion
  • facilitates communication of research findings


Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)