MEASUREMENT & DATA READINESS / GROWTH PROJECT™
Align your team on the measures that matter, understand the data behind them, and establish a practical routine for turning evidence into action.
Shared measures.
More informed decisions.
01
A shared view of what success means and how to measure it.
02
Clear ownership of priority metrics and their source data.
03
A practical plan to address the most important data gaps.
04
A repeatable review process that connects evidence, decisions, and next actions.
AIRAS is how the work gets done. Mindset, skillset and toolset are what your people build.
Explore who the project is for, what is included, and how the work unfolds.
Reports are plentiful, but the team still debates definitions, questions the numbers, or struggles to connect activity to business performance. Building another dashboard will not resolve those issues on its own.
This Growth Project™ starts with the decisions you need to make. Coaching helps your team agree on useful measures, understand their limitations, and prioritize the changes that will make them more dependable.
Marketing, sales, operations, and analytics leaders who need a more dependable view of performance. The working team should include the people making decisions, the owners of the measures, and those responsible for the underlying systems or data.
Start with one business priority, access to the relevant reports and definitions, and a sponsor who can resolve ownership questions.
Set around the priority decisions, data access, and level of improvement required.
Watch the coaches discuss how Mindset, Skillset, and Toolset connect learning to real work.
Swipe to explore client logos
Our experience spans research, practical tools, and capability building for teams across industries.
Meet our coaches and experts →Our coaches and experts bring experience in commercial growth, research, marketing, and team resilience. We shape the team around your priorities and agree the right support for your project.
Growth Coach
Kurt designed and implemented sales and customer service training programs as a partner at Impact Learning Systems. He later led Mentored Pathways as CEO and has served as an advisor, investor, mentor, and coach to more than 700 companies.
Co-Founder | Demand Metric
John is the architect of the INSIGHTS™ Framework. His research has helped brands engage buyers, establish thought leadership, and build pipeline, with work for Salesforce, Adobe Marketo Engage, HubSpot, Smartsheet, and more than 100 other companies.
Founder | Commercial Excellence Consortium
Creator of the Mindset, Skillset, Toolset framework and Founder of Demand Metric, Jesse helps B2B teams turn strategy into practical capabilities. His consulting experience includes work with Microsoft, Mitsubishi, and Esri. His focus is helping leaders clarify priorities, put practical tools to use, and develop their teams’ ability to apply new approaches to real business challenges.
Growth Coach | Commercial Strategy
Ron brings commercial leadership experience from Mitsubishi Chemical Group, with a background spanning innovation, market strategy, and business leadership. As a Growth Coach, he helps teams work through live opportunities using practical tools, objective advice, and mentorship that supports better decisions and action.
Marketing Research & Analytics
Jerry combines four decades of sales and marketing experience with research, consulting, and teaching at Oklahoma State University. The author of Marketing Analytics Roadmap and a former Demand Metric Chief Analyst, he brings expertise in marketing strategy, customer understanding, content, and analytics.
Growth Coach | Resilience & AQ®
Founder and CEO of PEAK Learning and originator of Adversity Quotient®, Paul focuses on the science of resilience. His work on AQ and GRIT helps leaders respond constructively to change, strengthen adaptability, and build the mindset to keep progressing through difficult challenges.
