ADOPTION & TRANSFORMATION MOMENTUM / GROWTH PROJECT™

Help a change become part of everyday work.

Turn a transformation priority into clear behaviors, practical support, and a working rhythm that helps teams put the change into practice.

Three colleagues, including a wheelchair user, reviewing a new workflow at an accessible table.

Clear behaviors.

Practical support for adoption.

What progress can look like

A shared definition of what successful adoption looks like in daily work.

Clear ownership of the behaviors and changes that matter most.

Practical support that addresses the team's actual barriers.

A feedback and review process that sustains attention and guides improvements.

The AIRAS approach

AIRAS is how the work gets done. Mindset, skillset and toolset are what your people build.

Align

Choose what matters.

Agree on what matters and what success looks like.

Shared priorities. Clear ownership. Success measures.

Inspire

See what good looks like.

Build the belief and motivation to turn challenges into progress.

Connect the work to shared business goals.

Reflect

Know where you stand.

Build self-awareness and identify what you can change.

Surface the habits, assumptions, and barriers holding your team back.

Apply

Build it and put it to work.

Teams learn by doing with support from expert coaches.

Review project outputs, results, and lessons with senior leaders.

Scale

Prove it and grow it.

Turn successful projects into lasting ways of working.

Build shared playbooks and equip internal owners to sustain progress.

Built around your team’s real work.

Explore who the project is for, what is included, and how the work unfolds.

The strategy is agreed and the initiative has launched, but everyday behavior has not caught up. Teams may be unclear about what is expected, managers may need support, or the new approach may create friction in existing workflows.

This Growth Project™ focuses on a specific adoption challenge. Coaching helps leaders listen to the people affected, remove practical barriers, and build evidence of progress.

Who this project is for

Functional leaders, transformation sponsors, and change owners working to embed a new process, tool, or way of working. Include the managers responsible for adoption and a representative group of people affected by the change.

Bring one defined initiative, access to frontline feedback, and sponsorship to address barriers that the team cannot resolve alone.

Adoption objectives and priority behavior definitions.
Stakeholder and barrier assessment.
Focused adoption plan with owners and milestones.
Manager and champion guidance, communication priorities, and support needs.
Adoption measures, feedback process, and continuation plan.

Make the change specific. Define who needs to do what differently and why it matters to the business.
Understand the barriers. Gather feedback, review the workflow, and distinguish skill, process, capacity, and leadership issues.
Support application. Develop a focused plan with managers and champions, then test practical guidance and reinforcement.
Review and adjust. Use adoption measures and frontline feedback to refine the approach and agree on ongoing ownership.

Set around the initiative's stage, affected teams, and time needed to observe adoption.

Meet the coaches and experts behind the work.

Our coaches and experts bring experience in commercial growth, research, marketing, and team resilience. We shape the team around your priorities and agree the right support for your project.

Kurt Friedmann

Growth Coach

Kurt designed and implemented sales and customer service training programs as a partner at Impact Learning Systems. He later led Mentored Pathways as CEO and has served as an advisor, investor, mentor, and coach to more than 700 companies.

John Follett

Co-Founder | Demand Metric

John is the architect of the INSIGHTS™ Framework. His research has helped brands engage buyers, establish thought leadership, and build pipeline, with work for Salesforce, Adobe Marketo Engage, HubSpot, Smartsheet, and more than 100 other companies.

Jesse Hopps

Founder | Commercial Excellence Consortium

Creator of the Mindset, Skillset, Toolset framework and Founder of Demand Metric, Jesse helps B2B teams turn strategy into practical capabilities. His consulting experience includes work with Microsoft, Mitsubishi, and Esri. His focus is helping leaders clarify priorities, put practical tools to use, and develop their teams’ ability to apply new approaches to real business challenges.

Ron Denoo

Growth Coach | Commercial Strategy

Ron brings commercial leadership experience from Mitsubishi Chemical Group, with a background spanning innovation, market strategy, and business leadership. As a Growth Coach, he helps teams work through live opportunities using practical tools, objective advice, and mentorship that supports better decisions and action.

Jerry Rackley

Marketing Research & Analytics

Jerry combines four decades of sales and marketing experience with research, consulting, and teaching at Oklahoma State University. The author of Marketing Analytics Roadmap and a former Demand Metric Chief Analyst, he brings expertise in marketing strategy, customer understanding, content, and analytics.

Dr. Paul Stoltz

Growth Coach | Resilience & AQ®

Founder and CEO of PEAK Learning and originator of Adversity Quotient®, Paul focuses on the science of resilience. His work on AQ and GRIT helps leaders respond constructively to change, strengthen adaptability, and build the mindset to keep progressing through difficult challenges.