GROWTH & PIPELINE / GROWTH PROJECT™
Bring commercial, marketing, and technical colleagues together to find, qualify, and advance real opportunities—with a launch workshop, practical tools, and coaching as the work unfolds.
Real opportunities.
A shared way to advance them.
01
A stronger portfolio of better-qualified opportunities.
02
A shared approach to finding, qualifying, and advancing commercial growth.
03
Clearer ownership, next actions, and collaboration across functions.
04
Evidence to guide the next stage of the program and identify potential internal coaches.
AIRAS is how the work gets done. Mindset, skillset and toolset are what your people build.
Explore who the project is for, what is included, and how the work unfolds.
Your team knows its customers and markets, but proactive opportunity development can lose ground to day-to-day demands. Promising ideas need a consistent way to become qualified opportunities, clear plans, and customer commitments.
Growth & Pipeline: Hunt for Growth is an illustrative program built around real commercial work. Teams can start with existing high-impact opportunities, growth within key accounts, or attractive new markets and applications.
This example describes a proposed engagement and its intended outcomes. The program is shaped around each organization's priorities, people, and opportunities.
Commercial leaders who want teams to develop growth opportunities while improving how they work together. Participants can include sales, marketing, technical specialists, and experienced colleagues who may become future coaches.
The organization brings real opportunities, an executive sponsor, protected time for weekly teamwork and customer engagement, and access to approved tools and information.
The mix of workshop time, coaching, learning sessions, and supporting tools is agreed during scoping.
Coaching develops five connected skills: identify opportunities, qualify the potential, discover customer needs, engage the buying group, and advance the pursuit. Commercial, market, and technical judgment contribute throughout.
A launch workshop followed by a coaching period agreed around the opportunities and team capacity.
Watch the coaches discuss how Mindset, Skillset, and Toolset connect learning to real work.
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Our experience spans research, practical tools, and capability building for teams across industries.
Meet our coaches and experts →Our coaches and experts bring experience in commercial growth, research, marketing, and team resilience. We shape the team around your priorities and agree the right support for your project.
Growth Coach
Kurt designed and implemented sales and customer service training programs as a partner at Impact Learning Systems. He later led Mentored Pathways as CEO and has served as an advisor, investor, mentor, and coach to more than 700 companies.
Co-Founder | Demand Metric
John is the architect of the INSIGHTS™ Framework. His research has helped brands engage buyers, establish thought leadership, and build pipeline, with work for Salesforce, Adobe Marketo Engage, HubSpot, Smartsheet, and more than 100 other companies.
Founder | Commercial Excellence Consortium
Creator of the Mindset, Skillset, Toolset framework and Founder of Demand Metric, Jesse helps B2B teams turn strategy into practical capabilities. His consulting experience includes work with Microsoft, Mitsubishi, and Esri. His focus is helping leaders clarify priorities, put practical tools to use, and develop their teams’ ability to apply new approaches to real business challenges.
Growth Coach | Commercial Strategy
Ron brings commercial leadership experience from Mitsubishi Chemical Group, with a background spanning innovation, market strategy, and business leadership. As a Growth Coach, he helps teams work through live opportunities using practical tools, objective advice, and mentorship that supports better decisions and action.
Marketing Research & Analytics
Jerry combines four decades of sales and marketing experience with research, consulting, and teaching at Oklahoma State University. The author of Marketing Analytics Roadmap and a former Demand Metric Chief Analyst, he brings expertise in marketing strategy, customer understanding, content, and analytics.
Growth Coach | Resilience & AQ®
Founder and CEO of PEAK Learning and originator of Adversity Quotient®, Paul focuses on the science of resilience. His work on AQ and GRIT helps leaders respond constructively to change, strengthen adaptability, and build the mindset to keep progressing through difficult challenges.
