Choose a useful AI opportunity, test it in a real workflow, and build a practical plan for adoption.
Agree on meaningful measures, identify data gaps, and establish a reliable rhythm for business decisions.
Find and advance commercial opportunities. Explore Hunt for Growth, a workshop and coaching program built around live pursuits.
Clarify the target customer, sharpen the proposition, and align your team on a practical launch plan.
Translate a change initiative into clear behaviors, practical support, and a working rhythm for adoption.
Align commercial priorities, customer coverage, and team responsibilities as businesses come together.
Growth Projects™ combine a real business challenge, an experienced operator-coach, and room for your team to take ownership.
Bring the people closest to the challenge into diagnosing it.
Leaders set the goal and guardrails; the team works out how to move forward.
Work with operators who have faced comparable decisions.
Coaching uses questions, feedback, and practical judgment to help the team test ideas and learn from the work.
Build skills in context with a real-world business problem.
Introduce tools when they are needed, and capture what works so internal owners can support the next team.
Create ownership, build skills through application, then introduce tools that support the work.
The AIRAS FRAMEWORK™ gives the work a practical rhythm: Align → Inspire → Reflect → Apply → Scale.
A launch workshop and ongoing coaching help cross-functional teams find, qualify, and advance real commercial opportunities.
Teams develop opportunity canvases, plans, owners, and next actions, then apply the approach to customer work with regular coaching.
This illustrative program shows an engagement from preparation through a review of progress and lessons learned.
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Our experience spans research, practical tools, and capability building for teams across industries.
Meet our coaches and experts →Our coaches and experts bring experience in commercial growth, research, marketing, and team resilience. We shape the team around your priorities and agree the right support for your project.
Growth Coach
Kurt designed and implemented sales and customer service training programs as a partner at Impact Learning Systems. He later led Mentored Pathways as CEO and has served as an advisor, investor, mentor, and coach to more than 700 companies.
Co-Founder | Demand Metric
John is the architect of the INSIGHTS™ Framework. His research has helped brands engage buyers, establish thought leadership, and build pipeline, with work for Salesforce, Adobe Marketo Engage, HubSpot, Smartsheet, and more than 100 other companies.
Founder | Commercial Excellence Consortium
Creator of the Mindset, Skillset, Toolset framework and Founder of Demand Metric, Jesse helps B2B teams turn strategy into practical capabilities. His consulting experience includes work with Microsoft, Mitsubishi, and Esri. His focus is helping leaders clarify priorities, put practical tools to use, and develop their teams’ ability to apply new approaches to real business challenges.
Growth Coach | Commercial Strategy
Ron brings commercial leadership experience from Mitsubishi Chemical Group, with a background spanning innovation, market strategy, and business leadership. As a Growth Coach, he helps teams work through live opportunities using practical tools, objective advice, and mentorship that supports better decisions and action.
Marketing Research & Analytics
Jerry combines four decades of sales and marketing experience with research, consulting, and teaching at Oklahoma State University. The author of Marketing Analytics Roadmap and a former Demand Metric Chief Analyst, he brings expertise in marketing strategy, customer understanding, content, and analytics.
Growth Coach | Resilience & AQ®
Founder and CEO of PEAK Learning and originator of Adversity Quotient®, Paul focuses on the science of resilience. His work on AQ and GRIT helps leaders respond constructively to change, strengthen adaptability, and build the mindset to keep progressing through difficult challenges.
