AI TRANSFORMATION / GROWTH PROJECT™
Work with an experienced operator to choose a useful AI opportunity, test it in a real workflow, and build the evidence your team needs to decide what comes next.
One workflow.
A practical pilot.
01
A prioritized use case tied to a business need.
02
Evidence of where AI helps, where human judgment matters, and what needs improvement.
03
A clear decision to refine, expand, or stop the pilot.
04
A team better prepared to apply what it learns to the next opportunity.
AIRAS is how the work gets done. Mindset, skillset and toolset are what your people build.
Explore who the project is for, what is included, and how the work unfolds.
Your team has ideas for AI, but choosing where to start is harder than finding another tool. The opportunity may be unclear, the workflow may need work, or people may be experimenting without a shared definition of success.
This Growth Project™ helps you focus on one business problem, bring the right people together, and run a manageable pilot with clear ownership and measures.
Business and functional leaders who need to move from AI interest to a focused application. A typical team includes the process owner, people who do the work, and relevant technology, data, and governance partners.
Bring a business sponsor, access to an appropriate workflow, and time for the team to test and learn between coaching sessions.
Set around the selected workflow, pilot requirements, and team availability.
Watch the coaches discuss how Mindset, Skillset, and Toolset connect learning to real work.
Swipe to explore client logos
Our experience spans research, practical tools, and capability building for teams across industries.
Meet our coaches and experts →Our coaches and experts bring experience in commercial growth, research, marketing, and team resilience. We shape the team around your priorities and agree the right support for your project.
Growth Coach
Kurt designed and implemented sales and customer service training programs as a partner at Impact Learning Systems. He later led Mentored Pathways as CEO and has served as an advisor, investor, mentor, and coach to more than 700 companies.
Co-Founder | Demand Metric
John is the architect of the INSIGHTS™ Framework. His research has helped brands engage buyers, establish thought leadership, and build pipeline, with work for Salesforce, Adobe Marketo Engage, HubSpot, Smartsheet, and more than 100 other companies.
Founder | Commercial Excellence Consortium
Creator of the Mindset, Skillset, Toolset framework and Founder of Demand Metric, Jesse helps B2B teams turn strategy into practical capabilities. His consulting experience includes work with Microsoft, Mitsubishi, and Esri. His focus is helping leaders clarify priorities, put practical tools to use, and develop their teams’ ability to apply new approaches to real business challenges.
Growth Coach | Commercial Strategy
Ron brings commercial leadership experience from Mitsubishi Chemical Group, with a background spanning innovation, market strategy, and business leadership. As a Growth Coach, he helps teams work through live opportunities using practical tools, objective advice, and mentorship that supports better decisions and action.
Marketing Research & Analytics
Jerry combines four decades of sales and marketing experience with research, consulting, and teaching at Oklahoma State University. The author of Marketing Analytics Roadmap and a former Demand Metric Chief Analyst, he brings expertise in marketing strategy, customer understanding, content, and analytics.
Growth Coach | Resilience & AQ®
Founder and CEO of PEAK Learning and originator of Adversity Quotient®, Paul focuses on the science of resilience. His work on AQ and GRIT helps leaders respond constructively to change, strengthen adaptability, and build the mindset to keep progressing through difficult challenges.
