Performance Marketing Report - JAN 2013

Wednesday January 30th @ 1:00 pm EST

CLICK HERE TO GRAB A FREE SEAT...(link is external)

Most buying decisions - between 70 and 80% according to recent research - are made before the prospect ever talks to your sales team! Prospects expect to find the information they need on your website to make an informed purchase decision. If you provide that content and make it easy to get - you win. If not… you’re likely to lose.

This FREE Webinar presents a simple, step-by-step, methodology to help you win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision. This methodology consists of six stages, each with a description, steps and action items. Action items include using our premium tools & templates. Our intention with this methodology is to help you:

1. Plan your content marketing program by identifying objectives, buyer personas and buying stages.
2. Manage your content marketing program by building content and organizing distribution channels.
3. Measure the results of your program and foster an environment of continuous improvement.