Performance Marketing Report - DEC 2012

RESEARCH REPORTS, HOW-TO GUIDES & CONSULTING METHODOLOGIES

Consulting Methodology

Project Management Playbook

Submitted by Jesse Hopps on Mon, 2012-11-19 12:46

Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.

Download This Consulting Methodology!

Upcoming eWorkshop

Next Webinar: The Past, Present & Future of Webinar Metrics - 6 KPIs to Measure

Tuesday December 11th, 2012 @ 1:00 pm ET

CLICK HERE TO GRAB A FREE SEAT...

Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching. As our webinars become more advanced, the metrics we measure must evolve as well. Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past. Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.

Join Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst for Demand Metric, as they dive into the six key performance indicators that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.

BONUS: Attendees will get a free Webinar Metrics Dashboard Tool!

Other News & Announcements

Other News: Demand Metric and the Black Economic Council form Partnership

Demand Metric announces the establishment of a partnership with the Black Ecomonic Council, an organization that uses alliances with major corporations, financial institutions and government entities to assist Black and underserved businesses to support long-term growth and increased sustainability to create jobs in our communities.

CLICK HERE TO LEARN MORE ABOUT THE BEC!

Cause of the Month: The Salvation Army - Fill the Kettle

The Salvation Army’s Christmas Kettle Campaign is one of Canada’s largest and most recognizable annual charitable events. In addition to the critical fundraising impact of the Campaign, the Christmas kettles boost the Army’s visibility and awareness. In fact, there are more than 2,000 kettle locations across Canada that support a wide range of Salvation Army programs.

CLICK HERE TO MAKE A DONATION!

Analyst Insight

The Power of Community

By: Jerry Rackley

I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.

I listened as Bob, the member to whom I’m referring, described the problem he detected in one of our methodologies. Bob is a smart, experienced professional whose opinion deserved a full hearing. As it turns out, I felt that Bob was right and I updated the content we discussed. A better version of it now exists in the Demand Metric content library.

Everyone wins through this exchange. Although Bob didn’t set out to do this intentionally, he provides a beautiful illustration of the power of community. None of us is as smart as all of us, and when we interact this way, we’re able to leverage the vast repository of intelligence the Demand Metric community represents, for the benefit of everyone in it.

Demand Metric is on the threshold of entering its sixth year of doing business. During that time, we’ve created a publishing engine that researches marketing best practices and distills them into practical tools and templates that save our members time, helping them work smarter. The size of our content library now approaches 500 tools, templates, guides and methodologies – a pretty impressive collection. But they deliver value only when a member downloads and uses them.

Most of our members sign up for membership, login to the Demand Metric site as needed to download content, and go about their business. This certainly works and we’re grateful for all our members who do that. What we wish to convey is the understanding that membership works best when it’s bidirectional. Those who follow Bob’s example in the end help themselves, not just other members. If you have something you wish to share, we want to hear it: comments, compliments and criticisms. Every resource on the Demand Metric website has comment and sharing mechanisms built in to the web page. We encourage you to use them or simply contact us directly.

Click Here to check out the updated version of our Public Relations Plan Methodology!

Performance Marketing Report - DEC 2012

About Us

Resources

Want to work with us?

Total Members

New Last Week

Support

Performance Marketing Report - DEC 2012

RESEARCH REPORTS, HOW-TO GUIDES & CONSULTING METHODOLOGIES

Consulting Methodology

Project Management Playbook

Upcoming eWorkshop

Other News & Announcements

Other News: Demand Metric and the Black Economic Council form Partnership

Cause of the Month: The Salvation Army - Fill the Kettle

Analyst Insight

About Us

Resources

Connect

Want to work with us?

Total Members

New Last Week

Support