eWorkshop: Sales & Marketing Alignment Benchmark Results

Resource Overview

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.


Related Resources

eWorkshop Description:

How influential is sales and marketing alignment on achieving revenue goals? This Demand Metric Benchmark Study, which was sponsored by SalesFUSION, concluded that sales and marketing alignment is not just a cliché; it has a real effect on revenue performance.

During this eWorkshop, Chief Analyst Jerry Rackley discusses key findings from this recently concluded study that explored the influences on sales and marketing alignment and how alignment impacts revenue performance.

Findings covered during this presentation will include:

  • Not an “all or nothing” proposition
  • Rose-colored glasses
  • Two is better than one
  • The one with the best tools wins
  • Integration = Revenue
  • Diminishing returns


About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from start-ups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

About the Sponsor:

SalesFUSION is a leading provider of SaaS-based marketing automation software for business. SalesFUSION360, our flagship product, provides a complete platform for marketers to automate key processes for lead and demand generation. SalesFUSION Began as FirstReef, LLC in 2006. The roots of our company were based on the idea that marketing and sales needed to integrate at a process and technology level in order for companies to be successful in a web 2.0 selling environment.

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