Webinar Program Methodology

Resource Overview

Use this step-by-step planning methodology and set of 21 premium tools and templates to create a comprehensive webinar program.

Creating a Results-Oriented Webinar Program is a 36-page PDF planning methodology that highlights our premium tool-kit of 21 premium tools & templates (available for download to Premium & Analyst level members) to help you develop a comprehensive webinar program.

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Objectives & Buy-In
  2. Pre-Webinar Planning
  3. Webinar Execution
  4. Post Webinar Marketing
  5. Program Measurement


There are 21 premium tools & templates linked inside of this methodology to facilitate the process:

  1. Webinar Plan Template
  2. Webinar Program Maturity Assessment
  3. Competitive Webinar Tracking Template
  4. Webinar Risk Assessment Template
  5. Webinar Program Strategy Workbook
  6. Webinar Program Business Case
  7. Customer Profile Template
  8. Webinar Program Manager Job Description
  9. Web Conferencing Vendor Evaluation Template
  10. Web Conferencing Consulting Services RPF Template
  11. Webinar Speakers Database
  12. Message Map Template
  13. Webinar Topic Mapping Template
  14. Webinar Presenter Evaluation Template
  15. Webinar Promotional Calendar 2013
  16. Webinar Project Management Tool
  17. Webinar Execution Checklist
  18. Webinar Evaluation Template
  19. Webinar Program Metrics Dashboard
  20. Webinar Budget Template
  21. Webinar ROI Calculator


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