Evaluating Website Effectiveness

Executive Summary

This How-To Guide has been designed to provide practical advice for evaluating your website effectiveness. Communicating via your website is a key area to drive competitive advantage; don‟t miss this opportunity.

Read this brief 6-page report to:

• Understand Website Effectiveness Best Practices
• Evaluate Your Website with a Proven Framework
• Identify Areas of Strength & Weakness
• Compare your Website to the Competition
• Develop a Website Program Action Plan
• Communicate Competitive Advantages Online

Read this guide to optimize your website program to generate more leads, communicate externally, and enhance your brand.

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