DM University Launched Marketing Communications Training Course


Feb 13, 2013 - DM University Launches Marketing Communications Training Course

Vancouver, BC – February 13, 2013 – Demand Metric, a marketing advisory firm is now offering an online, on-demand marketing communications training course through its DM University learning system.  The course is based upon its popular marketing communications plan methodology

The goal of this training course is to teach organizations a method for creating and executing a marketing communications plan that is aligned with the organization’s marketing strategy.  The course covers the following six stages of developing and executing a marketing communications (marcomm) plan:

  1. Strategy & Environment
  2. Audience
  3. Objectives
  4. Messages
  5. Channels
  6. Budget & Measurement


At the end of each stage, students are given a short assessment to test their retention of the concepts that were taught.  Students earn a certificate for successful course completion.

“Despite how well-managed a business is, or how innovative its solutions are, a company cannot succeed unless it communicates well,” says John Follett, Chief Marketing Officer of Demand Metric.  “We developed this training course to help companies communicate their value proposition to the people who need to hear it.  This is what marketing communications is supposed to do, but the function is often neglected or underperforms in an organization because of lack of skills, training and tools.  We’ve known for some time that Demand Metric marketing communications tools and templates are some of our most highly sought after resources.  With this training course, we’re taking the next step in helping our members understand how to apply the tools and concepts to create and execute a marketing communications plan that gets results.”

Pricing and Availability

The Marketing Communications Training Course is available now through DM University: