Crisis Messaging Map Tool

Resource Overview

Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.

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Your Problem

During a crisis your organization must prioritize which messages will be used when addressing the media and public.

Our Solution

Our Crisis Messaging Map Tool is a powerful way to organize and visually prioritize which messages are most effective based on specific criteria such as Effectiveness, Credibility and Resonance.

Key Benefits

  • leverage PR Crisis Communications best practices
  • prioritize crisis messaging during a crisis
  • easily customizable via Excel