Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.
Crisis Messaging Map Tool
Resource Overview
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Your Problem
During a crisis your organization must prioritize which messages will be used when addressing the media and public.
Our Solution
Our Crisis Messaging Map Tool is a powerful way to organize and visually prioritize which messages are most effective based on specific criteria such as Effectiveness, Credibility and Resonance.
Key Benefits
- leverage PR Crisis Communications best practices
- prioritize crisis messaging during a crisis
- easily customizable via Excel
Resource Overview
Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.
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