Big brands use Instagram to grow market share

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert
Adrian Hargreaves wrote:

Marketing Magazine reports that 'brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing technology company Unruly'.

The report continues, 'Smart marketers are no longer measuring success based on a YouTube view count and advertisers understand that it’s people first, platform second."

Full article:

http://www.brandrepublic.com/news/1217706/brands-fuel-explosive-growth-i...

Some relevant Demand Metric tools and guides relating to Instagram include:

https://www.demandmetric.com/content/effective-use-instagram-business

https://www.demandmetric.com/content/instagram-implementation-checklist

 

 

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1 Responses

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

Interesting article Adrian - thanks for sharing! Instagram is the perfect vehicle to communicate & reinforce a brand. It's also the perfect vehicle to create a brand. If you think about it that's exactly what individuals are doing everyday with every Instagram post they share - creating their own personal brand through a collection of images & videos that represent "who they are."