A worksheet to define a positioning statement that describes your product and its differentiation.
Feature Advantage Benefit Tool
A template to create a matrix of product features, advantages, and benefits.
You need to help your sales reps communicate features & benefits.
Our Feature Advantage Benefit Tool helps to create a matrix of product features, advantages, and benefits. This Microsoft Word tool enables you to easily communicate current product offerings to your entire sales team. By providing up-to-date product information and training to your sales team, your bottom-line with continue to grow.
- differentiates advantates from benefits
- better conversations with prospects
- standardized messaging across sales team
- simple matrix that can be handed out
- proactive worksheet to support sales