Feature Advantage Benefit Tool

Your Problem

You need to help your sales reps communicate features & benefits.

Our Solution

Our Feature Advantage Benefit Tool helps to create a matrix of product features, advantages, and benefits.  This Microsoft Word tool enables you to easily communicate current product offerings to your entire sales team.  By providing up-to-date product information and training to your sales team, your bottom-line with continue to grow.

Key Benefits

  • differentiates advantates from benefits
  • better conversations with prospects
  • standardized messaging across sales team
  • simple matrix that can be handed out
  • proactive worksheet to support sales


Microsoft Word Document

Estimated Time Required: 1 Hour

Skills Required: Sales Training

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