Which are the main cultural factors to take into account when spreading worldwide a marketing campaing?

Daniel Echeverri's picture
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Daniel Echeverri
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Daniel Echeverri wrote:
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Jerry Rackley's picture
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Jerry Rackley
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Jerry Rackley wrote:

Daniel,

I think developing a worldwide marketing campaign is very challenging, particularly as the data increasingly points to the effectiveness of personalization and localization.  Spreading a campaign around the globe requires a serious localization effort.  For example, humor translates poorly across cultures, so what is hilarious in one culture is awkward at best in another.  Even little things like spelling (color versus colour, or utilize versus utilise) can cause problems or create distinctions that have a negative impact.  The best approach, in my experience, is to get help from someone in the culture to help ensure that campaigns are localized for that culture.  Failure to do this can result in embarrassment.  

To illustrate this - and just for fun - here's a link to some marketing campaigns that translated poorly:

http://www.k-international.com/blog/7-international-marketing-campaigns-...

Jerry

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Sandeep Sharma's picture
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Sandeep Sharma
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Sandeep Sharma wrote:

Hi,
There one example I can quote cultural aspects on CRM.
While working in UAE in many projects its common even if services exists online but still people like to come to service desk and talk to service representatives to solve there problems.
There are people who are old and technology percolated late is asia so many people are not adapted to this change..
Effect of social media
 another offect of this is the prefer intagram over facebook post because in pictures it easy for them to follow as well if they are not native speakers its easy for them to respond picture is worth thousand words.
Second thing people like to delgate work so that they have confirmation that they are right and can ask when they go wrong.

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Sandeep Sharma's picture
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Sandeep Sharma
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Sandeep Sharma wrote:

At same time there are evoving CRM from reatil like
https://www.slideshare.net/SandeepSharma65/idea-jam-7-strengthening-visi...
 

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Sandeep Sharma's picture
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Sandeep Sharma
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Sandeep Sharma wrote:

vertical-scrolling-advertisement-platform-proximity-sensor-and-beacon-led-intelligence
 and its feedback to CRM
https://www.slideshare.net/SandeepSharma65/vertical-scrolling-advertisem...
 

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Sandeep Sharma's picture
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Sandeep Sharma
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Sandeep Sharma wrote:

you can do things like
targetting-05-trillion-bricsmint-retail-immigrants-market

https://www.slideshare.net/SandeepSharma65/targetting-05-trillion-bricsm...
 

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