Vine Responds to Instagram’s Recent Video-Sharing Launch

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

When Facebook-owned Instagram launched video-sharing on June 20th many thought this would mean the end for Twitter’s Vine (the original video-sharing app).

On launch day alone there was a 64% dip in Vine links shared on Twitter while Instagram experienced an increase and has remained steady ever since.

This may be due to the fact that Instagram allows users to capture 15-second videos vs. only 6 seconds with Vine.

Instagram’s app also has editing capabilities, new filters, and an image stabilization feature called Cinema to eliminate the shakiness that happens when using a mobile device.

Since the launch on June 20th the people over at Twitter have been working feverishly on Vine updates to compete with the popular Instagram.

On July 4th, just in time for the long weekend, Vine revealed significant updates to the app such as:

New Camera Tools: the re-designed camera now includes new grid, focus, and ghost tools to make shooting videos easier. 

Channels: Vine has introduced 15 channels for users to submit posts to or browse from the Explore screen, each with their own theme and Popular feed. 

On The Rise: you can now discover new Viners “starting to capture the attention and interest of the Vine community.”

Revining: You can now share other people’s Vines with your own followers in one tap. 

Protected Posts: You can now protect your Vine video posts, which means only your followers can see them. 

Vine currently has a healthy 13 million users, but more than 100 million people use Instagram.

Do you think Vine’s recent updates will increase its user numbers? Do you think it will ever surpass Instagram?

Article Resources:

Vote up!
Vote down!
+1 vote
Resource Reference 

Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.