Study Finds In-Person Events are B2B Content Marketers’ Most Effective Tactic

Perhaps in-person events are not a thing of the past...

MarketingProfs and the Content Marketing Institute (CMI) released their latest annual study of B2B content marketing in North America. The graphic below shows which tactics are proving most effective:

For the 4th consecutive year, the study finds that in-person events (70%) are B2B content marketers’ most effective tactic.

This is an interesting stat considering a recent community discussion on virtual events vs. in-person events. While virtual events are cost & time efficient many argue that you simply can’t replace the value of face-to-face interaction. This stat definitely helps prove that point.

Click here to read the full article.

Do you agree with this stat? Do you think this stat will change with the rise of Generation Y/Millenials into the workforce, and we'll see a shift towards more virtual events? Or will face-to-face interaction always have value?