State of Play for Influence Marketing in 2013 [Infographic]

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

Earlier this year, ArCompany and Sensei Marketing surveyed marketing professionals around the world in the ongoing effort to better understand the growing industry of Influence Marketing and where businesses stand on the issue:

- Can social influence truly be measured?
- Is anyone using them?
- What’s the future of influence marketing?

Check out the following infographic to highlight some of the key findings:
- How marketers define Influence Marketing
- What budgets they’re allocating to Influence Marketing in the next 12 months
- How do marketers rate various social influence scoring platforms
- What successes they have had with social influence scoring platforms and if they plan on using them in the future
- The demographics of audience surveyed

 

How does the data in this infographic reflect your own personal experiences with influence marketing?

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