SEOmoz Rebrands to Moz

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things like: content marketing , social media, community building, brand tracking, and other inbound channels. While SEO still remains a key part of their product, it’s clear that they're no longer just an SEO software company.

What effect do you think this will have on their brand?

Article references:

moz.com/blog

http://thenextweb.com/insider/2013/05/29/seomoz-rebrands-as-moz-launches-a-new-analytics-platform-and-branches-into-in-bound-marketing/

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3 Responses

Ian Pickering's picture
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Ian Pickering
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Ian Pickering wrote:

SEO MOZ is such a huge player in the SEO game that they really no longer need SEO in the name; it almost becomes redundant. Moz is a great brand move: short, unique, and already has the brand recognition of SEO MOZ.

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

I agree - thanks Ian!

Jesse Hopps's picture
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Jesse Hopps
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Jesse Hopps wrote:

I wonder if they are positioning themselves to be acquired by HubSpot by providing some complimentary technologies to the HubSpot platform. I wouldn't be surprised to see that happen in next 18-24 months.