Salesforce Community Cloud: The Next Big Enabler of Customer Engagement

John Follett's picture
John Follett
John Follett wrote:

Investments in digital experiences and communities are expected to skyrocket to more than 230 percent. Rapid growth like this rarely goes unnoticed, as is the case with’s newest Community Cloud.

Community Cloud marks a significant shift in the way companies interact with customers, providing a powerful platform that combines the best of what CRM does—sales, service, and marketing processes—into a continuous system of engagement that drives customer moments and collaboration with partners and employees.

At last year’s Dreamforce, I spoke about “Why Communities is the new CRM.” That idea is today’s reality; technology ...

Read the source article at Salesforce Blog

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