Salesforce Community Cloud: The Next Big Enabler of Customer Engagement
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Expert
John Follett
Expert
- Oct 5, 2014 10:03 PM
Investments in digital experiences and communities are expected to skyrocket to more than 230 percent. Rapid growth like this rarely goes unnoticed, as is the case with salesforce.com’s newest Community Cloud.
Community Cloud marks a significant shift in the way companies interact with customers, providing a powerful platform that combines the best of what CRM does—sales, service, and marketing processes—into a continuous system of engagement that drives customer moments and collaboration with partners and employees.
At last year’s Dreamforce, I spoke about “Why Communities is the new CRM.” That idea is today’s reality; technology ...