Sales & Marketing Analytics Benchmark Report

Demand Metric, in conjunction with Tableau Software, recently completed a study to explore the use of sales and marketing analytics tools and technology, seeking to determine:

• The current state and importance of the analytics process
• The tools, technology and data in use for analytics and the overall satisfaction with them.
• The motivations that drive analytics efforts.
• The effectiveness of analytics results when it comes to influencing decision-making.
• The types of analytics organizations are currently conducting, and what is planned.
• The roles involved in analytics process, the degree of collaboration that occurs and how the results are shared.

Jerry Rackley, Chief Analyst at Demand Metric, has compiled the findings from this study into an insightful benchmark report.  This report will be made available as "Exec" content next week (the week of December 16th).