Sales & Marketing Alignment Benchmarking Study
Rockstar
Jesse Hopps
Rockstar
- Jun 17, 2013 11:42 AM
This Sales & Marketing Alignment benchmarking study will examine how the degree of sales and marketing alignment affects the way companies perform, primarily in terms of revenue generation. For completing the survey, we'll enter you into a draw to win an iPad Mini and we'll send you a free copy of the benchmarking report when its published. The survey has 18 questions and will take less than 5 minutes. Winner of the iPad Mini draw to be announced on July 1st.
This study is now complete, read the benchmarking report here: https://www.demandmetric.com/content/sales-marketing-alignment-benchmark...
Resource Reference
Free
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
4 Responses
An early bit of data from this survey: 71.4% of respondents indicate that their lead generation process generates "less" or "far less" leads than are needed. Why is this so and what does it mean? We'll share our thoughts on this and other issues the survey touches on when we complete data collection and analysis - stay tuned!
We're getting a fantastic response to this survey. Here's some more data. The last question on the survey asks respondents to indicate the biggest barriers to achieving their revenue goals. Here are the top 5 responses so far:
1. Budget or other resources
2. Economic issues
3. Staffing
4. Sales and Marketing alignment
5. Product/service issues
Here's another insight from the Sales & Marketing Alignment survey. We asked respondents to share how their sales and marketing teams are structured. Here's what they said:
* 31% report no distinction between sales and marketing: they are one and the same.
* 34% report that sales and marketing are separate teams that report to the same manager or executive
* 35% report that sales and marketing are separate teams that report to different managers or executives.
This study is now complete. Read the benchmarking report here: http://www.demandmetric.com/content/sales-marketing-alignment-benchmark-...