Sales Content ROI Benchmark Study

Phi Schmidt's picture
Expert
Phi Schmidt
Expert
Phi Schmidt wrote:

Marketing creates content, which the sales team uses to varying degrees.  Too often there's little visibility into how well this content works. This benchmarks goal is to understand how marketing and sales teams measure or assess content usage, effectiveness and ultimately the ROI.

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Sales Enablement Plan Playbook

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John Follett's picture
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John Follett
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John Follett wrote:

Thanks, Phi!

Good news - the survey is now live! 

Here's a link: http://www.surveygizmo.com/s3/3938272/salescontentroi 

The first 100 respondents to complete the survey are eligible for a $5 Starbucks Card courtesy of Demand Metric!