Sales Content ROI Benchmark Study

Phi Schmidt's picture
Expert
Phi Schmidt
Expert
Phi Schmidt wrote:

Marketing creates content, which the sales team uses to varying degrees.  Too often there's little visibility into how well this content works. This benchmarks goal is to understand how marketing and sales teams measure or assess content usage, effectiveness and ultimately the ROI.

+
Vote up!
+1 vote
Resource Reference 
Free
Sales Content ROI Benchmark Report

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

1 Responses

John Follett's picture
Expert
John Follett
Expert
John Follett wrote:

Thanks, Phi!

Good news - the survey is now live! 

Here's a link: http://www.surveygizmo.com/s3/3938272/salescontentroi 

The first 100 respondents to complete the survey are eligible for a $5 Starbucks Card courtesy of Demand Metric!