Sales Content ROI Benchmark Study
![Phi Schmidt's picture Phi Schmidt's picture](https://files.demandmetric.com/sites/demandmetric.com/files/styles/dm_profile_node_comment/public/profile/picture-default.png?itok=fx8xzE5v)
Expert
Phi Schmidt
Expert
- Nov 2, 2017 10:54 AM
- Completed
Marketing creates content, which the sales team uses to varying degrees. Too often there's little visibility into how well this content works. This benchmarks goal is to understand how marketing and sales teams measure or assess content usage, effectiveness and ultimately the ROI.
Resource Reference
Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it.
1 Responses
Thanks, Phi!
Good news - the survey is now live!
Here's a link: http://www.surveygizmo.com/s3/3938272/salescontentroi
The first 100 respondents to complete the survey are eligible for a $5 Starbucks Card courtesy of Demand Metric!