Sales Content ROI Benchmark Study

Phi Schmidt's picture
Phi Schmidt
Phi Schmidt wrote:

Marketing creates content, which the sales team uses to varying degrees.  Too often there's little visibility into how well this content works. This benchmarks goal is to understand how marketing and sales teams measure or assess content usage, effectiveness and ultimately the ROI.

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Resource Reference 

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

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John Follett's picture
John Follett
John Follett wrote:

Thanks, Phi!

Good news - the survey is now live! 

Here's a link: 

The first 100 respondents to complete the survey are eligible for a $5 Starbucks Card courtesy of Demand Metric!