SaaS Marketing: 4 Actionable Ways to Boost Leads

Eloise Best's picture
Contributor
Eloise Best
Contributor
Eloise Best wrote:

You’ve created an awesome piece of software that you know could help thousands of businesses… but how do you actually reach those businesses? SaaS marketing can feel challenging, whether you’re trying to sell a customer service solution or a piece of chiropractic software.

Luckily, it’s not hard to reach decision makers and generate leads - as long as you’re willing to put in some time and effort.

1. Create an Engaging Explainer Video  

Explaining a new piece of software to someone who knows nothing about it can be tricky. Spend too long on a complicated textual description or infographic, and you risk leaving potential customers feeling confused.

Creating a simple explainer video is one of the best ways to show potential buyers exactly what your software can do for them. Take viewers through the entire cycle of purchasing your product, from the initial problem, to the execution of the software, to the problem being solved.

For example, you might show a chiropractor struggling to keep track of their patient appointments, then demonstrate how your software solves this issue, then show a testimonial from a real client.

Telling the story of your software as quickly and succinctly as possible is key to keeping viewers engaged.

2. Use Influencer Marketing to Build Credibility

It’s all very well singing the praises of your product yourself, but potential customers will be much more impressed when they see an industry influencer talking about how great it is. Connecting with experts on social media and sharing in-depth, useful content is a smart way to start building a relationship.

Once you’ve positioned yourself as a key industry player, you’re in a great position to reach out to influencers and offer them a free version of your product in return for a mention or review on their website or social media profile. Choose the right influencer, and your sales could skyrocket within a few days.

3. Invest in High-Level Content Creation

When you’re trying to generate leads in a competitive industry, writing a few short blog posts probably isn’t going to cut it. Instead, you need to look at creating content that’s better than everything currently out there.

For example, instead of a 500-word post on a topic, why not use 2000 words to cover every aspect of a complex topic? You could also carry out your own research to create in-depth white papers about changes or trends in your industry. Short eBooks are another great option, and they can be offered as free downloads in return for a few customer details.

Creating high-quality educational content drives traffic to your site, positions you as a pro, and helps drive new leads - so there’s no excuse to neglect content creation.

4. Offer a 30-Day Free Trial of Your Product

The proof really is in the pudding when it comes to SaaS, and offering a 30-day free trial of your product is one of the best ways to generate new leads and get businesses on board. Once a business has been to the trouble of setting up new systems using your software, it’s unlikely that they’ll quit at the end of the trial.

If you’re confident in the quality of your product, letting people give it a try is the best marketing strategy out there.

SaaS marketing can feel tricky, but it’s actually pretty simple. Create great educational content, connect with influencers, and start offering free trials, and you’ll soon see results.

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