Recent attribution vendor acquisitions have implications

Expert
Jerry Rackley
Expert
- May 16, 2014 3:19 PM
Just posted to the Demand Metric blog - our insights on the importance and implications of the recent acquistion of Adometry by Google, and Convertro by AOL: https://blog.demandmetric.com/2014/05/16/watch-space-big-players-gobble-...
Resource Reference
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.