Recent attribution vendor acquisitions have implications

Jerry Rackley's picture
Jerry Rackley
Jerry Rackley wrote:

Just posted to the Demand Metric blog - our insights on the importance and implications of the recent acquistion of Adometry by Google, and Convertro by AOL:

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Resource Reference 
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.