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laura patterson's picture
Newbie
laura patterson
Newbie

If your CEO asked customer service, technical support, marketing and sales to provide a customer list with contact and history information, how likely would each organization bring the same list, with the matching addresses and history with correct and same spellings? If you answered not likely youíre not alone. This example illustrates a common data quality issues. Companies are collecting customer data in multiple sources for example from call centers, websites, and billing in multiple databases from CRM, to sales, to accounting systems, and then trying to effectively use this data.