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In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.
This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.
Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.